Sophi Tranchell is MD of Divine UK, the Fairtrade chocolate company that is 45% owned by cocoa farmers. Sophi is a Social Enterprise Ambassador, Chair of Fairtrade London, and a London Food Board member.   She has led Divine for the past 15 years and has overseen the company’s continuing growth and expansion.

In this interview, Sophi talks about:

• Divine’s ambition to change the way the chocolate market works
• Why you need a great product to succeed
• The importance of passion and persistence
• Divine’s goal to inspire consumers as well as producers
• How Divine builds partnerships