Sandra is an innovation entrepreneur and author who has worked in innovation and marketing strategy for more than fifteen years. She has coached and led more than a hundred innovation initiatives with dozens of companies with a rich history of innovation.

Sandra has recently turned her focus to the needs of the social sector and founded The Innovation Partners, a group focused on generating social impact through innovation. Her book The Social Innovation Imperative provides social entrepreneurs with a step–by-step approach to developing breakthrough products, programs, and services to meet society’s needs.

In this interview, Sandra discusses:

• Sandra’s framework for social innovation
• The Plumpy’Nut story
• The challenge of dealing with big wicked problems
• The importance of assessing unmet needs
• The difference between synergistic needs and conflicting needs