Eric Ries is a Silicon Valley entrepreneur and author known for pioneering the lean startup movement. He is the author of the 2011 New York Times bestseller, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business.

Eric serves on the advisory board of a number of technology start-ups, is currently an IDEO Fellow and entrepreneur in residence at Harvard Business School. He writes the popular entrepreneurship blog Startup Lessons Learned.

In this interview, Eric discusses:

• The crucial importance of experimentation
• Why social entrepreneurs should build organisations for continued learning
• How failure vitalises success
• The importance of rewarding productive failure
• How the growth trap can lead social entrepreneurs losing focus on impact